From September 5th to 7th, 2024, the metacity of Vienna will be transformed into a paradise for cocktail lovers when the Liquid Market Cocktail Festival opens its doors once again. This outstanding event, which is considered the largest cocktail festival in Europe, promises not only an impressive variety of cocktails, but also an unforgettable experience for all the senses. With over 100,000 cocktails, a variety of workshops and an extensive supporting program, the festival represents a unique mix of enjoyment, entertainment and education.
The Liquid Market Festival is a highlight in the calendar and a cocktail enthusiast’s dream. In the impressive setting of the Metacity, which offers both large outdoor areas and weather-protected indoor spaces, visitors have the opportunity to choose from a range of over 100,000 cocktails. This extraordinary variety is presented by more than 100 renowned bars from all over the world, who bring their best mixologists and their most creative recipes. From classic cocktails to innovative reinterpretations – everyone gets their money’s worth here.
In addition to cocktail tasting, the festival offers a variety of interactive workshops and courses in which visitors can learn the latest trends and techniques in mixology. The premiere last year was the Liquid Future Conference, which takes place in the Metastadt boiler house. This conference is dedicated to the innovative beverage concepts of the future and offers a platform for up-and-coming start-ups in the industry to present their ideas.
Mindful drinking and the variety of non-alcoholic alternatives
A notable aspect of this year’s festival is the increased emphasis on mindful drinking and the integration of non-alcoholic alternatives. Given the growing demand for healthier and more conscious consumption options, the festival offers a wide range of non-alcoholic cocktails and refreshments. Römerquelle also ensures an ample supply of mineral water to quench thirst between the numerous tastes.
This focus on non-alcoholic options reflects a global trend that is increasingly influencing bar culture. More and more people are consciously choosing non-alcoholic alternatives, whether for health reasons or simply out of a desire to experience the enjoyment of high-quality drinks without alcohol. The Liquid Market Festival takes up this trend and offers a platform on which innovative non-alcoholic creations are presented and celebrated.
Culinary and cultural highlights
However, the Liquid Market Festival is not only a feast for the palate, but also for the ears and soul. An extensive musical supporting program ensures that visitors are put in the right mood while they enjoy their cocktails. From Italo sounds to soul to house and deep house, there is something for every musical taste. The experience is complemented by a versatile street food court that offers a wide selection of dishes, including numerous vegetarian and vegan options.
The highlights of the last decade have been the Metastadt flea market, which was the first to open its doors. Here, visitors can browse for vintage and bar accessories that will make any collector’s heart beat faster. This unique combination of culture, cuisine and cocktails makes the Liquid Market Festival an experience that goes far beyond a mere drinks festival.
Workshops and challenges: participate and learn
A central part of the festival are the interactive workshops and exciting challenges, which visitors can not only watch but also take part in themselves. The popular Espresso Martini Challenge, which is one of the highlights of the festival, is looking for the most innovative interpretation of this classic. The Hoshizaki – The Cool & The Fast Challenge, on the other hand, challenges the skills of the bartenders by choosing the fastest and most precise bartenders who work with high-quality Japanese ice cube machines.
For rum lovers, a master class with the renowned expert Daniel Schellander offers insights into the world of rum and its use in cocktails. Another exclusive master class with Montenegro and Art Fatkullin from « The Old Man Hong Kong » gives participants insights into the international bar scene and its peculiarities.
In the main hall of the festival there is Hammond & Soda Stream in the DIY workshop, and there are also plenty of home bar skills to take to the next level. Here participants will learn the basics of home bartending and how to make quality drinks for house parties. First timers, this is interesting for the mysterious, there is also the Speak Easy area with Heinz Kaiser’s Dino’s Apothecary Bar and unique atmosphere where you can taste craft spirits.
Exciting line-up
The line-up of participating bars is as diverse and international as the evening. From the Underdog Boutique Bar from Budapest to the Spin Bar from Bratislava to local greats such as Hammond Lab, Bar Florida and Dino’s Apothecary Bar – the festival brings together the best of global bar culture in one place. Austrian bars such as Soulmate, Ludvig Bar and Der Dachboden are also represented and show that Vienna has nothing to hide in the international cocktail scene.
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