On August 15, 2024, the young Canadian airline Canada Jetlines surprisingly announced the immediate cessation of all flights and the closure of the company. The withdrawal from the business came after less than two years of operation and is the result of a serious financial crisis that the company was unable to overcome. This development represents another setback for the Canadian aviation market, which has already seen several airlines fail in recent years.
Canada Jetlines, which began operations on September 22, 2022, was unable to overcome the financial challenges that threatened its continued operations. Despite intensive attempts to tap into various sources of financing, the airline was unsuccessful. Company spokeswoman Erica Dymond said that under the supervision of an independent board committee and on the advice of external advisors, the airline had explored all available options. These included debt financing, strategic partnerships, and equity and debt financing.
« Unfortunately, despite our best efforts, the company was unable to obtain the necessary financing to continue operations, » Dymond said in a press release. The lack of sufficient capital and unsuccessful attempts to raise additional funds ultimately led to the decision to cease operations.
Impact on passengers and creditors
The airline’s statement also mentioned support for passengers who already had bookings with Canada Jetlines. They are encouraged to contact their credit card company to obtain refunds for flights already booked. The company assured that « every effort is being made to assist passengers during this time. »
In addition, Canada Jetlines plans to file for creditor protection, suggesting the company is considering restructuring its operations. Details on the process and specifics of the guidance are not available.
Change of leadership and strategic realignment
The closure of Canada Jetlines follows the sudden resignation of four executives, including CEO Brigitte Goersch, who had only been in office since June 30, 2024. Goersch succeeded Eddy Doyle, who previously headed the company. Ryan Goepel, Beth Horowitz and Shawn Klerer also left the airline on August 12, 2024. The rapid change in leadership and the difficulties that new CEO Brigitte Goersch apparently could not avert contributed to the uncertainty and ultimately the liquidation.
Canada Jetlines was originally founded as a low-cost airline to compete in a highly competitive market against major competitors such as Air Canada and WestJet. After initial difficulties, the company tried to position itself as a leisure travel provider in order to gain a competitive advantage.
Review of the development of the Canadian aviation market
The closure of Canada Jetlines is not the first of its kind in Canada in recent years. The closure of Swoop in October 2023 and the bankruptcy of Lynx Air in February 2024 have already shaken the Canadian aviation industry. The low-cost airline market in Canada is thus in a difficult position, with Flair Airlines currently the only remaining low-cost airline operating in the country.
The closure of Canada Jetlines underscores the need for innovative financing strategies and a strong operational foundation for new airlines. As the market continues to adapt and evolve, it remains to be seen how the remaining and emerging players will reposition themselves in this dynamic environment.
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